MUSIC FOR COMMUNITY

Dates:                   Sep - Dec 2015

Medium:               Facebook game portal

 

Crew:                    Annie Liang, project lead

                              Anna Lo, music director
                              Cheryl Ng, artistic director
                              TBWA\ team, creative production

 

Audience:             81,000 Hong Kong youth engaged through Facebook
 

This is the first time Music for Community collaborates creatively with the international creative agency TBWA\, to launch a series of educational videos and interactive web games for youth to learn about classical music. Engaging Key Opinion Leaders to promote the content, we were able to extend our reach to 81,000 youth. 

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We first launched four videos that relate classical music to the common slangs of Hong Kong youth. Through these videos, we guided youth to our Facebook interactive game, which allows them to compose their own medley of classical music, learn about it, and share it with friends.